0800 862 0206

Boost the success of your auction sale

Imagine the difference on auction day of 1 or 2 people bidding for your house, versus 15 to 20+ bidders. Auction buyers gain confidence from each other, creating competitive bidding and driving the sale price upwards.
Supercharge your sale. No upfront costs

Call 0800 862 0206 to BOOST your auction sale

Skyrocket Your Auction Sale Price

No Sale No Fee
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AUCTION RULES #1

The success of an auction sale doesn’t rely on negotiating with just one buyer, as it would with an estate agency sale…

With an auction sale there MUST be competition (multiple bidders) to sell for more than the reserve/starting price.

Our job at Auction Extra is to tell the world about your auction sale and maximise competition in the auction room.

For our clients we’ve made the difference between the risk of no sale at all, to selling for record-breaking prices, significantly exceeding the sellers expectations.

The success of an auction sale doesn’t rely on negotiating with just one buyer, as it would with an estate agency sale. With an auction sale there must be competition (multiple bidders) to sell for more than the reserve/starting price.

Our job at Auction Extra is to tell the world about your auction sale and maximise competition in the auction room. For our clients we’ve made the difference between the risk of no sale at all, to selling for record-breaking prices, significantly exceeding the sellers expectations.

Achieving the best price at auction relies on competition from as many bidders as possible, forcing the winning bidder to pay more

View example sales to see how Auction Extra has made the difference, including one recent sale where the final price exceeded the auctioneers guide price by an extra £182,000 – see details of 144 Forest Hill Road below.

We’ve also listed details of a sale that took place during the Coronavirus lockdown, when no viewings were allowed to take place – see details of 85 Donaldson Road below.

The benefits of a big marketing push?

The basic marketing carried out by property auctioneers typically includes a listing on the portals (e.g. Rightmove and Zoopla) and inclusion in their printed catalogue which … a printed is distributed and emailed to their database of subscribers. There will usually be about 4 or 5 open house viewing slots arranged too.

In fair or good market conditions, this standard level of marketing is generally sufficient to find a buyer and in some cases results in competitive bidding (two or more prospective buyers) driving the price upwards. But not always; some properties fail to sell at auction, or just about sell for the reserve price.

The normal level of auction marketing is sometimes not enough, resulting in some properties failing to sell

What can be done to increase the chance of selling, or to sell for more? The solution is obvious. Increasing the exposure of the property sale to a greater audience of potential buyers dramatically increases the probability of a sale. Extra marketing = more bidders = a higher final sale price.

Auction Extra deliver an extensive program of additional marketing, with no upfront cost to the seller.

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Extra Auction Marketing = Higher Final Sale Price

The graph shown above illustrates the potential difference between prices achieved at auction with a standard level of marketing (blue column) versus prices achieved with extra marketing (green column).

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Extra Marketing = More Bidders = Higher Final Sale Price

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 Targeted marketing campaigns by email/letter/sms/outbound calling to local and national investors/developers/estate agents/letting agents on our database.

 Online marketing initiatives and supplementary listings to support existing auction marketing

 Preparation of complete legal pack in conjunction with chosen solicitor

 Premium auction position and listing within your chosen auction

 Drafting of special conditions for your approval

 Property clearance / temporary storage arranged to maximise viewing potential of property (extra charges may apply)

 Arrangement of supplementary viewing dates

 Preparation of property data room including a photo library and video walk through of your property accessible through a personalised website with unique domain name. Full viewing statistics available for you online.

 Designated team member to answer questions from prospective buyers (supporting your chosen auction house)

 Pre-auction review to recap on interest levels / pre-auction bids / reserve price

 Liaison with your chosen auction house at every stage towards the auction day and beyond

 Designated property manager available 24/7 via phone/email/whatsapp to discuss any queries you have along the way

 We’ll allow you to back-end upfront auction fees so as not to cost you anything upfront. If the property fails to sell, you won’t owe us anything

 We’ll allow you to back-end upfront legal fees (if you chose from our panel) so as not to cost you anything upfront. If the property fails to sell, you won’t owe us anything.

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Recent example sales

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14 Manor Road, Essex EN9 1NF

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Guide price: £270,000
Sale price: £340,000

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xxxxx sssss xxx

85 Donaldson Road, London SE18 3JZ

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Guide price: £260,000
Sale price: £310,080*
*Sold for £306,000 plus a premium of 2% charged to the buyer.

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72 Tyne Gardens, Tyne and Wear NE37 2RA

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Went viral with 12,000 Zoopla viewings in one month (even 500 viewings is considered good)

Guide price: £25,000
Sale price: £47,500

xxxxx the buyer paid all the fees xxx
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We kept an eye on the Zoopla statistics and it showed 12,000 people had viewed the listing in just one month. For all other properties 300 to 500 viewings per month seemed to be about average. The marketing clearly worked!  We’re very impressed with the sale price.

February 2020

Seller Review

144 Forest Hill Road, London SE23 3QR

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Guide price: £800,000+
Sale price: £982,000

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Mark talked us – novices at auctions – through the procedure, knowledgeably and in language we could understand, provided all the necessary paperwork and explained everything that needed explaining; leading, ultimately to a highly successful sale, realizing considerably more for our Victorian semi than we would have dreamed possible, and certainly more than the Estate Agent that had previously marketed it, was able to achieve!
Mr & Mrs Allen

Seller Review

How much does Auction Extra cost?

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Next steps…

Contact us to find out if your property is suitable for auction Request a free pre-auction appraisal or feel free to call us on 0800 862 0206 – we’ll be happy to help.

Top sale prices are achieved through the process of competitive bidding, a feature unique to auction sales.

The direction of negotiation is different from an estate agency sale (where the one selected buyer typicaclly negotiates th price downwards after survey and legal enquiries etc). With auction sales the direction of negotitation is upwards, the price can ONLY increase.

In fact, the word auction comes from the Latin augere “to increase”.

Skyrocket Your Auction Sale Price

No Sale No Fee
xxxx unique feature of auction sales… Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor.
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“This was our one opportunity to sell and we wanted to make the most of it…. you can only sell once! We’re very pleased with the final sale price. Fantastic result!”
Seller Review

Property Ombudsman Member
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